by Mark Boundy | Jul 21, 2019 | blog, Sales Training and Consulting
It’s often tempting to discount your way out of a stressful situation, but sometimes you’re doing more harm than good. Discounting is sometimes necessary…but often, it’s the biggest mistake you can make. How do you know when you’re in that situation? Full disclosure...
by Mark Boundy | Jun 4, 2019 | blog, Sales Training and Consulting
The “winning more sales” industry is huge, crowded, and noisy; the “winning profitable sales” industry is, well…disturbingly quiet. There are a few sales performance companies who put words like “profitable” into their taglines. Unfortunately, precious few know how to...
by Mark Boundy | Apr 13, 2019 | blog, Sales Training and Consulting
Selling — and business — isn’t about what your customer says they want as much as it’s about what they value. Sure, translating from the first to the second takes skill, but value is what really matters. It’s at the heart of sales, marketing,...
by Mark Boundy | Mar 31, 2019 | blog, Heavy Hitters, Sales Training and Consulting
I can’t think of any concepts more misunderstood than price, pricing, and discounting. An alarming number of businesses price poorly. We even teach falsehoods about price at the college level. Let’s discuss five myths about pricing, and its Mr. Hyde alter-ego,...
by Mark Boundy | Jan 7, 2019 | Sales Training and Consulting
There is almost nothing you can do for your business with a higher financial payback than getting your arms around your discounting practices. I want you to make a New Year’s resolution to put rigor and discipline around your discounting (some call it “pricing...
