by Mark Boundy | Apr 19, 2020 | blog, Customer Value, Heavy Hitters
Every business in the world has been bombarded with changes. Most headlines emphasize the bad ones, and I don’t want to minimize them. However, there are some significant opportunities among the wreckage. It’s time to think about how to capitalize.
by Mark Boundy | Mar 23, 2020 | blog, Customer Value
The world has changed overnight…or has it? Maybe, any “changes” have really simply been peeling away appearances, forcing us to get back to the key fundamentals. To illustrate, here are a few examples. Focus on Your Business, Not the Distraction. It’s alarmingly easy...
by Mark Boundy | Dec 31, 2019 | Customer Value, Sales Training and Consulting
The last of a 4 part series. If you aren’t enabling a culture of continuously improving value focus, you’re falling behind some competitor. In part one of this series, I introduced the idea that customer-perceived value is the kernel within “customer...
by Mark Boundy | Dec 17, 2019 | Customer Value
Part 2 of a 4 part Series. In my last article, I declared that “customer focus” is too vague to measure and implement, but that “customer value focus” was the essence inside customer focus that you were unknowingly seeking. Then I introduced...
