Is Your Differentiation a Mirage?

Sales professionals all know to find and leverage differentiation. The problem: far too few know that not all differentiation is equal. Remember, any differentiation you have doesn’t turn into value until it “makes a safe landing” in a customer’s brain and connects to...

Why I Love Growing Sales Careers

Miller Heiman Group is running ads with the theme “Why We Love Selling”. Taken together, the theme is helping individuals achieve success in selling careers to open up more options in their lives. Here is a link to a YouTube page containing some of them: Personally,...

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