by Mark Boundy | Jul 3, 2018 | blog, Sales Training and Consulting
I’ve read the term “value messaging” a lot lately, and it disturbs me. It’s growing in popularity. Even my own company, CSO Insights, uses it to describe how to communicate value to a prospect. CEB promotes a combination of commercial Insights (customer value, level...
by Mark Boundy | Jan 16, 2018 | blog, Sales Training and Consulting
Selling value is more widespread than most think…and at the same time, more narrowly practiced than it should be. “Selling Value” isn’t just the domain of sales methodologies containing that term in a training course title. Most selling methodologies I’ve ever come...
